10 Findings of Web2.0 Report by ISC

Written by Tangos on February 23, 2006
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Internet Society of China (ISC) released a report named “China Web2.0 Current Situation and Development Trend Survey Report(中国Web2.0现状与趋势调查报告)”.

Sina reported ten findings of the report:

1. Awareness of web2.0 is very low, 73.3% of respondents don’t know web2.0;
2. Blogger is becoming an important web2.0 information distribution channel. 9.8% of internet users get web2.0 information from blogs.
3. Blogging service by tradition portal may overperform those of blogging service providers. Sina blog and Sohu blog rank No. 2 and No. 3 respectively, just followed Bokee.
4. Users prefer online rss readers than desktop readers. 60.8% users only use online rss reader, while the percentage of users who only use desktop software is 14.6%.
5. RSS news reading has not been the major news reading methods, 50.9% users read news by rss feed occasionally.
6. 87.1% users changed their reading habits after subscribing to rss feeds.
7. 60% users are against charging membership fee on social networking service.
8. Social bookmarking service are used frequently, more than 70% users use it at least once a week, and 14.5% use it daily.
9. The most important factors to influence the users’ choice on podcasting service are speed (42.1%), storage spaces (29.8%) and convenience to upload (28.7%);
10. Most of the users get to know podcasting from internet, rather than from newspaper and magazine(18.2%), television(10.7%) or radio(8.8%).

5 Responses to “10 Findings of Web2.0 Report by ISC”

  1. China Snippets on February 24th, 2006 7:55 pm

    Interesting data but at the same time rather hard to interpret. I don’t what kind of questions have been asked but it says 73.3 % don’t know web 2.0. They don’t know the name or what? At the same time more than 70% use social bookmarking services according to the survey. So, although the majority doesn’t know Web 2.0, the same percentage of respondents is using Web 2.0 services.

    Do you have more specific info? Nice blog by the way.

  2. Tangos on February 24th, 2006 11:20 pm

    Yes, I fully agree with you. The data is hard to interpret. and in fact, I don’t think many China’s survey report are professional. Back to the question, I guess the question they ask is have you ever heard the term web2.0, or something like that. And it is possible for users to use social bookmarking service, but they don’t know that’s what so-called web2.0 service. Anyway, I don’t have the full report so far, so I cannot provide more details on it.

  3. Rod S on February 25th, 2006 2:54 am

    It is nice to get some stats on RSS usage by individuals but do you have any stats on how sites and blogs benefit from RSS and syndication. If you want you can take part to the RSS survey conducted by Stepwebz.com (http://www.stepwebz.com). Here is the link http://www.stepwebz.com/rss_and_content_syndication_survey.asp

  4. tricia on February 28th, 2006 2:41 pm

    http://www.flickr.com/photos/lxceo/98596445/

  5. Most Popular Chinese Web2.0 Services In ISC Report : China Web2.0 Review on April 11th, 2008 1:42 am

    [...] According to the web2.0 report by Internet Society of China (ISC), the most popular Chinese web2.0 services are as follows: [...]

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