BokeVoice: Building Blog Ads Network

Written by Tangos on February 27, 2006
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BokeVoiceJust several days after my post on Chinese blog advertisement value, I came across a new site, BokeVoice(博客之声), who is trying to network blogs as an advertising platform.

Any blogger can apply for joining the network. After approval, bloggers can set their own charge rate for the advertisement on their blogs, the suggested rate by Bokevoice is RMB300 Yuan per month. And bloggers will have full right to decide if they will accept any specific advertising placement. Bokevoice will get 30% from the advertising fee as its revenue. Obviously, it is not easy for Bokevoice to build its network, since I only find two blogs in its all 11 categories.

Besides Bokevoice, Hexun, who placed an advertisement in Keso’s blog, is said to working on its blog advertising network. Hexun plans to choose 1000 Chinese blogs to sell ads. The service is expected to launch in March.

Considering Hexun’s advantage in brandname, I think it may attract more bloggers to join, so if BokeVoice is serious in this business, it should hurry up.

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