SubscribeQQ To Compete With Xiaonei.com
Today, QQ soft launches a new service called QQ Xiaoyou, which is a social networking service targeted at students in universities and high schools. Actually, Xiaoyou is the Chinese Pinyin for alumni. Currently, only invited QQ users are allowed to test the service.
Obviously QQ want to make Xiaoyou another China’s Facebook, it also has the similar UI as Facebook. However, The net culture of Facebook is quite different from that of QQ. In Facebook, people tend to use their real name in offline life, and bring their offline connection online, while in QQ, almost all users take online ID not real name, use avatar not their own photos, and make online friends. Now, QQ Xiaoyou requires its users to use their real name and real photo, and will verify it strictly. Now you need to let QQ Xiaoyou approve your information within three days.
Actually, this is not the first campus sns service by QQ. On Sep. 2007, QQ launched a service called QQ Campus, but it did not make the progress as QQ expected. Will this new QQ Xiaoyou challenge the leading position of Xiaonei.com in this market in China? Yes, QQ has huge user base and it can integrate QQ Xiaoyou with other popular QQ services for cross marketing. But Xiaonei also got quite good momentum, plans to open platform, and have enough financial supports.
QQ Xiaoyou still takes time to be a strong challenge of Xiaonei, but when QQ is here, maybe you cannot say “the war of SNS in China is ended already”, as Joe Chen said before.
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[...] Tencent Inc, a company purportedly responsible for the largest IM service in China, has launched QQ Xiaoyou, a network currently allowing invited QQ users for testing ahead of a broader public launch, according to Tangos of China Web 2.0 Review. Amit Chowdry of Pulse 2.0 translates the network’s meaning as equatable to “Alumni.” [...]
[...] bron: China Web2.0 Review [...]
[...] Tencent Inc, a company purportedly responsible for the largest IM service in China, has launched QQ Xiaoyou, a network currently allowing invited QQ users for testing ahead of a broader public launch, according to Tangos of China Web 2.0 Review. Amit Chowdry of Pulse 2.0 translates the network’s meaning as equatable to “Alumni.” [...]
[...] Tencent Inc, a company purportedly responsible for the largest IM service in China, has launched QQ Xiaoyou, a network currently allowing invited QQ users for testing ahead of a broader public launch, according to Tangos of China Web 2.0 Review. Amit Chowdry of Pulse 2.0 translates the network’s meaning as equatable to “Alumni.” [...]
[...] Tencent Inc, a company purportedly responsible for the largest IM service in China, has launched QQ Xiaoyou, a network currently allowing invited QQ users for testing ahead of a broader public launch, according to Tangos of China Web 2.0 Review. Amit Chowdry of Pulse 2.0 translates the network’s meaning as equatable to “Alumni.” [...]
[...] Tencent Inc, a company purportedly responsible for the largest IM service in China, has launched QQ Xiaoyou, a network currently allowing invited QQ users for testing ahead of a broader public launch, according to Tangos of China Web 2.0 Review. Amit Chowdry of Pulse 2.0 translates the network’s meaning as equatable to “Alumni.” [...]
[...] QQ To Compete With Xiaonei.comWill this new QQ Xiaoyou challenge the leading position of Xiaonei.com in this market in China? Yes, QQ has huge user base and it can integrate QQ Xiaoyou with other popular QQ services for cross marketing. But Xiaonei also got quite … [...]
[...] You can read the rest of this blog post by going to the original source, here [...]
[...] Finally, the social media competition caught my eye as two heavyweights–Xiaonei and QQ–compete in the same space for university members. This will be an interesting story to follow, I believe, because Xiaonei just received US$400+ million investment while QQ is already a success with over 300 million active users, US$500+ in revenue, and US$224 million in operating profits. We have the means and resources that could possibly shape up to be a great competition. Keep an eye on this one. [...]