SubscribeWho Should Earn Blog Ads Revenue?
In recent days, a controversy on who should earn blog ads revenue is hot in China’s blogosphere. The discussion arose from a TV program.
Xu Jinglei, a famous Chinese actress and director, has a very popular blogs in Sina. The blog has over 10 million page views just about 100 days after its launch. Someone would like to place advertisement in Xu’s blog, but he encountered some problems, he don’t know to whom he should pay. CCTV, the largest Chinese national television broadcaster, interviewed Xu Jinglei, Chen Tong, Senior Vice President and Chief Editor of Sina, and some other people on whom should the revenue belong to.
Chen Tong insisted that the revenue should belong to Sina, because Sina should get compensation for its free blog hosting service to Xu, and he won’t allow sina users to put advertisement on their blogs directly. But Xu and other bloggers don’t agree with him. In blogoshpere, majority of the bloggers support Xu Jinglei and think it unreasonable for Sina to get all of the revenue. Most of them are in favor of revenue sharing model.
I don’t know whether Chen Tong’s viewpoint was just another case for PR and media exposure. In 2005, Chen Tong said “blog has nothing new, it is just personal homepage plus BBS”, which provoked many disputes in media, but just two months later, Sina launched its blogging service, and put much resource for promotion.
I think it may become consensus that bloggers should share advertising revenue on their blogs, if they don’t get all revenue by using Google Adsense. So I guess Sina may finally agree bloggers to earn revenue from blogs. I will keep an eye on its latest development.
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It is so silly to argue about this; of course it should be the person who posted the content who gets the revenue!
If Sina gets a portion or all of the revenue, then there is no motivation for the content creator to post content to his/her blog! In that case, anyone who posts content to any Sina blog should be paid as an employee of Sina, because Sina gets all the revenue from the blog advertising.
Is Sina willing to pay all bloggers on its blogs as employees? If they are, how much are they willing to pay?
If Sina wants to charge money for hosting, then they can do that. In the US, hosting companies charge about $5.95 per month per blog.
The only thing everyone has to do is look at the business model which has been used in the US and the rest of the world.
The revenue share idea does make sense.
As for “If Sina gets a portion or all of the revenue, then there is no motivation for the content creator to post content to his/her blog!”, it is rather far from the blog’s first motivation, which is self-expression / self-promotion and certainly not earning money.
This materialistic view is actually a bit sad.
On “look West for business models”, I don’t think there is any successful blogging business model in the US at the moment, and I am afraid that Chinese companies and users might find out before westerners, as they experiment a lot.
In any case, users will decide the extent of the success for each model. Find one most like and you’ll be a rich man!
We’ll be taking your ad revenue, thank you…
Chinese Internet company Sina runs a service that hosts blogs for free, like Blogger. Xu Jinglei, a popular actress, launched a blog on Sina. It started getting impressive traffic — 10 million pa……
as you said, Chen Tong’s viewpoint was just another case for PR and media exposure, I really agreed to this.
btw, he got expelled from sina last month, didn’t he?
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[...] BoingBoing has reigned as the #1 most popularly linked blog at technorati as long as I can recall. But today for first time since I have noticed, it has been surpassed by Xu Jinglei’s Blog - a famous Chinese actress and director, who seems to blog about her personal thoughts, films and career. China Web 2.0 stated that Xu Jinglei’s blog had "over 10 million page views just about 100 days after its launch." Here is a translated entry from Jinglei’s blog, entitled Seeing is Believing (Thanks to Google Translate. I’ve noticed that sometimes Google Translate doesn’t work properly, so you may have to put in the site address yourself to read the blog entry in English). This particular entry had 206,610 reads at the time of my checking, with 2,759 comments. [...]