SubscribeBCG on China’s Digital Generation
Two weeks ago, Boston Consulting Group (BCG) released a report on China’s digital generation, which has some finding on China’s Internet and users.
If you are regular reader of this blog, you might be familiar with many of the findings already.
According to the report, online chatting is a very important Internet service in China, 89% of Chinese Internet users using IM, versus 63% usage of email, while in US, 91% of them use email, only 39% use online chatting. BCG thinks that it is because Chinese users regard IM as a more advanced service, if they can communicate with contacts in IM, why bother to use email.
The report found that e-commerce is still in its early stage in China. Only 28% of Chinese go shopping online, compared with 71% in the US. The lack of trust on Internet merchants is the biggest problem for e-commerce business in China. BCG said, when asked why you don’t shop online, people show their concerns on product quality guarantee, the reliability of sellers and concerns on their personal financial information.
Even though people don’t buy products online, they do research online before they make purchase decision. The report said the biggest reason for people to visit BBS/forum is to seek the answers of their questions, 93% of people think that’s key driver for them to keep visiting BBS.
The report found that Internet users in China are more social, because higher percentage of them are using BBS/forum and blogs than in US.
Online game is very popular in China, with 85% of Chinese Internet users playing online games and 43% of China’s game players playing games on mobile phones.
You can download a summary of the report (in Chinese) from Global Entrepreneur Magazine’s website.
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[...] - China Web 2.0 Review über die Nutzerstrukur in China und deren Nutzungsgewohnheiten: BCG on China’s Digital Generation [...]
[...] - China Web 2.0 Review über die Nutzerstrukur in China und deren Nutzungsgewohnheiten: BCG on China’s Digital Generation [...]
[...] - China Web 2.0 Review über die Nutzerstrukur in China und deren Nutzungsgewohnheiten: BCG on China’s Digital Generation [...]