SubscribeKaixin001: A New SNS with High Growth
Kaixin001.com is a Facebook-like SNS established in late April by ex-Sina people. Yes, it is a new-comer in China’s already crowded SNS market, but in last three month, Kaixin001.com gained quite good growth curve.
If we check the Alexa data of Kaixin001.com and Hainei.com, which is a SNS launched in late 2007 and targeted similar market as Kaixin001.com, we found that Kaixin001’s Alexa data has exceeded Hainei since May. Since Alexa data is not reliable, we also use Google Trends for website. It also shows that Kaixin001’s traffic increased quickly and now is close to Hainei’s.
Based on my personal observation and experience in Kaixin001.com, I also think that it is possible that Kaixin001 already has more user than Hainei, and many users are quite active on the site.
How can kaixin001 gain such growth momentum in a short time? Its secret weapon is the entertainment and just for fun applications on the site. When Kaixin001 was launched, it offered some just for fun applications for users, for example, two most popular apps are very similar to “Friends for Sale” and “Parking War” apps on Facebook. These apps are quite sticky and helpful in retaining users and keeping users’ activeness. This may be another proof that SNS with game elements is very important, and entertainment is still a killer app.
At the same time, Kaixin001 encourages users to invite their friends to join the site, the more they invited, the more “money” they can get to buy friends or cars in the apps. These viral invitations attract more and more people to register the site and join the community.
Leveraging game-like apps and viral marketing, Kaixin001.com gained high growth in last three month. Though it is still very small, when compared with Xiaonei.com or 51.com, it is worthy of keeping a close eye with it.
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China Web2.0 Review is a blog dedicated to track web2.0 development, review and profile web2.0 applications, business and services in China.
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Right now, this site is very popular among my coworkers. As I observe, it has copied many functions from Facebook and gives them some Chinese taste. Also, though Facebook ditched its friends updates function after receiving fierce protest from its uers, this function seems to be well-received at Kaixin, maybe Chinese people, overall, has fewer concers about privacy.
I like kaixin001.com
[...] function into their blog/space service. Friends For Sale was first introduced to China by Kaixin001.com, together with Parking War. Leveraging on these two apps, Kaixin001.com enjoys high growth of [...]