Toodou Launches Video Podcast Advertising

Written by Tangos on March 15, 2006
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Toodou, a popular podcasting service in China, just launched its advertising services.

Podcasters of Toodou can apply and choose to add advertisement to their original video podcasts. Audiences of those podcasts will watch an advertisement at the begining of the video. You can see a demo here, a 3-second ad is added into Aether’s podcast.

The revenue is shared between Toodou and podcasters, I have no idea of the exact percentage. But according to a post by Gary, founder of Toodou, he said, “Almost all of revenue of Toodou in this year will be given to those popular podcasters”.

Toodou also said it has developed tracking technology to generate accurate reports on statistics of playing of downloaded videocasts, then each time the videocast is played, users will get revenue sharing, no matter it is played online or after download.

Here are some screenshot from Aether, a staff of Toodou.

Add advertisement to podcasts

You can set your preference on the type of ads

Report on your revenue

Statistics of podcasts

2 Responses to “Toodou Launches Video Podcast Advertising”

  1. scott on March 17th, 2006 3:02 pm

    interesting. but who is the ad agency for the advertisements? allyes?

  2. 四寸光 on March 27th, 2006 9:48 am

    最近网摘…

    …

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