Hexun Launches Blog Advertising Network

Hexun launched its blog advertising network(和讯博客广告联盟) this week as it promised in last month. Hexun intends to aggregate the traffic of a thousand blogs to attract advertisers.

Bloggers should satisfiy the following requirements to be qualified for being a member of the network: having been blogging for at least half an year, having at least 30 original blog posts, updating it at least once a week, more than 5 average comments for each post, be influencial in relevant field. Really demanding requirements, I’m not sure whether Hexun can find 1000 blogs under such requirement to apply for the network.

After registration, bloggers should wait for approval by Hexun to active their account. Hexun will take serveral factors into consideration, including the traffic of the blog, the number of inbound links(using Technorati?) and number of RSS subscriber(how to calculate it?), to approve the registration.

After approval, bloggers can add the scripts into their blogs to start earning advertising revenue. According to a news report, it said the reveue will be RMB 1000 Yuan, 500 Yuan or 200 Yuan per month.

No matter Hexun will successfully build its network and attract advertisers or not, I believe it will be an important and helpful attempt to let’s learn more about the blog advertising market.

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