SubscribeSina To Invest More On Blog
Sina, a leading portal site in China, announced the change of managment team yesterday. It named Charles Chao, formerly President and Chief Financial Officer, to replace Yan Wang as the new Chief Executive Officer.
In yesterday’s 2006 Q1 earning conference call, Charles Chao, the new CEO, talked about the some statistics of Sina blog, and said it plan to invest more on blog service.
According to Chao, in the last week of April, Sina Blog attracted 1.7 million unique users, with 130,000 Blog postings, and 200,000 comments on a daily basis, which representing a 100% increase for the last three months. 130,000 daily blog posts update! That’s really a big number, since Technorati tracks about 1.2 Million new blog posts each day according to its latest report.
Since Sina realized that blog service is becoming an imporant content source and sina has “started to try out a few new advertising products in Blog service, so far the results have been encouraging”, Chao said Sina “are going to invest more in this type of interactive content communities, so we have more sources for content and also increased interactions for our web product in China.”
Besides blog, Sina will introduce mobile blog service. “We are in talking with China Mobile to introduce the blog service into the Monternet, so far it has been pretty well received.”
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