Google China Spammed Bloggers?

Written by Tangos on March 17, 2007
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Last week, when Google China launched its Daohang service in China, some Chinese bloggers posted their negative or positive comments on the service and on Google China. Then one day later, some of them received an email of press release on the service from Ogilvy, Google China’s PR agency.

Some bloggers regarded it a kind of spam email, since it was sent by a stranger to a group of receivers without permission. Zhanbin thought if Google China want to respond to his negative comment on Daohang, they should leave a comment on his post or send a trackback to him, rather than sending an email and calling him as “Dear netizens”.

In fact, I have been receiving Google China’s press release email for a long time. (BTW, I’m asking Ogilvy to send me their press release in English to me as well, but they just keep sending Chinese version only to me). As I remember, Ogilvy has sent out an email to ask whether I’m willing to receive it. So it is obvious that Zhanbin and other complaining bloggers are added to Ogilvy’s email list just after they wrote posts on Daohang.

Nowadays more and more companies as Google have realized the power of social media, and been eager to make communication and conversation with them, but they should also realize they need to deal with social media in totally different way as they deal with traditional media.

I think, the most important of all, they are required to make conversations with bloggers, rather than just sending notices to them, they need to engage in it.

One Response to “Google China Spammed Bloggers?”

  1. YOYO on March 19th, 2007 8:20 pm

    透彻！

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