SubscribeFeedsky to Provide RSS Ads with Joyo
Feedsky (profile) will cooperated with B2C ecommerce site Joyo, a Amazon company in China, to provide rss advertising in feeds managed by Feedsky. Users of Feedsky can choose to add advertising of Joyo in their feeds, and get revenue sharing when ads are clicked by readersfeed readers click ads and finish transaction with Joyo. It is the first attempt in China to monetize the eyeball on rss feed.
As China’s answer to Feedburner, Feedsky has signed contracts with Blogcn and Blogbus to provide bulk management service. Lv Xinxin, CEO of Feedsky said that more cooperations will be announced soon.
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13 Responses to “Feedsky to Provide RSS Ads with Joyo”
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“Users of Feedsky can choose to add advertising of Joyo in their feeds, and get revenue sharing when ads are clicked by readers.”
I am not sure if your above statement made a mistake. It is way different Feedsky provides “pay per click” or “cost per acquisition”. I read from a piece of Chinese news that FeedSky and the blogger get revenue sharing when ads are clicked and the actual acquisition is made.
Anyway the question could only be answered by FeedSky itself. If it indeed were the “Cost per Acquistion” model, it would go and compete with Allyes’ TradeSmart. Their foreign counterpart should be LinkShare. Oh I do hope FeedSky is going to be as good as LinkShare.
sawsaw, thanks for your comment. Yes, I confirmed with Lv xinxin, it should be cost per acquisition model. I previously saw “pay per click’ model in a piece of news and wrote the psst before getting confirmation from Lv.
It seems you know Lv Xinxin. I do not know him personally but I am interested in the innovative model he set up for FeedSky. I mean, the move to cost per acquistion advertising. I would like to know more about his strategy on this if possible. For our discussion here, I will share my thoughts with you.
LinkShare was acquired by the leading Japanese e-commerce portal Rakuten this Sep. for a total consideration of approximately $425 million in cash. There are two selling points about LinkShare. One is that it owns a set of monitor technology which could track a user’s online activities such as click, browse, order, pay, etc. The second one is even more important for Rakuten. It is said that LinkShare accumulated over 10 million affiliates (like advertising subscription blogs here in the FeedSky case, but not necessarily be blogs) and about 6,000 e-commerce merchants (like Joyo in the FeedSky case). By introducing its affiliates to its e-commerce merchants, LinkShare gets a share of transaction commission.
To do the cost per acquistion kind of online advertising, my understanding is that high adoption of online payment is indispensable, otherwise how LinkShare was going to know whether the click leads to an actual buy? However, verified by LinkShare’s CEO, its service is also available for ‘payment on delivery’ (order online but pay offline)model.
Guess FeedSky and SmartTrade (http://www.smarttrade.cn/) stopped before the payment process, i.e. they would only know whether a click leads to a purchase order instead of actual payment. That’s because Chinese online buyers do not usually pay online. However this is improving, compared to pay per click.
SmartTrade is more like LinkShare because it does not mind who its affiliates are. From SmartTrade’s website we can see eBay China and Dang dang are the company’s clients. Is this why Dang dang refused to cooperate with FeedSky in the first place, as the Chinese news reported?
One of my friends is hosting a literature community website. The website does this kind of advertising for Dang Dang (maybe the technology provider is right SmartTrade, who knows). But he told me that the system did not work well. Many purchase orders were missed and could not be counted to his advantage due to the fragile tracking system. Only when a buyer from his website clicks to Dang Dang and completes the purchase order without opening other windows could it be counted.
Sounded that FeedSky would do better in terms of online tracking. Afterall feed subscribers are easier to be locked up…
Thanks for the long comment, seems you are the most active commentor in CWR
Lv has yet disclose the details of the technology behind this cooperation. So I can not say anything about it. But I think you get to the point, the tracking technology is critical to cost per acquisitioin model, even if it is targeted to feed subscribers.
Well, I came here for I appreciate you guys’ efforts in introducing and discussing new business models here to the world. And I hope my comments can invite more discussions.
As to the cost per acquistion model… What’s the key point about that? Technology? One of my friends says no. In his opinion, when talking about business model, technology is not gonna be the key point. At least for now for China. In FeedSky’s case, getting that set of tracking technology is less important than getting a copule of big, key, well-known advertisers at the startup stage.
How do you like the above points of view?
well, biz and technology are both ciritical for contextual advertising. Technology is the base, withough good and reliable technology, biz development will never be easy.
Tangos, if you know Lv Xinxin, it is time to ask him for a treat. My bet is that FeedSky is going to be a success, at least it will get a sum of venture money soon, at a better price (or has it got the money already?). Please refer to this link: http://www.cbinews.com/inc/showcontent.jsp?articleid=28948
When I first know LinkShare I know the copy of its success in China will be most likely on mobile phone instead of on PC. And the first time I know RSS my bet is that its business success would be on mobile. Now you see FeedSky combines the two and waddles to mobile with LinkTone (LinkTone is surely a big tree for FeedSky at present. Why, what’s the relationship between FeedSky and feedegg?).
Sorry for all the Chinlish I am using here. Hopefully you will know what I mean.
sawsaw, you talked smarter than the web 2.0 bosses in China (they are probably suffering from attention economy therefore do the kid talks to the Chinese audience all the time). But if you look closely to their blogs summing up the public relationship document you’ve got from cbinews, with a bit of good sense, you’ll see there’s quite an interesting trend - web 2.0 is moving to mobile very fast with the help of major service providers like Linktone in China. I personally call it a strategy movement because it has really nothing to do with technique.
I personally think biz development is a good consumption of technique. that saying, only with enough technique behind the scene shall it keep alive.
To guest upstairs and Tangos,
1) If you notice you see I talked like a business guy, while Tangos focuses on technology. Back to school I was an engineering major, but now I have been brainwashed to believe in the force of commercialization. For example, when I first knew RSS and tried some applications, I was not excited too much about the born of ‘web2.0′ the concept. I was thinking about how companies would make money from using the technology and providing services to end users.
2) I like advanced technology, neat design, innovative products, fancy gadgets. Originality also gets my respect. But only when all these get hints and connection to a certain business model, which is also advanced, neat, innovative, would I be excited.
3) It is a strategic move for SPs like Linktone as well. SPs are seeking new ways to monetize their traffic. Being a first runner in ‘Wap 2.0′ would be sure to help Linktone differentiate its services.
4) There is still one tache missed in the chain between FeedSky and Linktone. Without this tache the future possible business model is still questionable, or their profit will be marginal.
Hey dear Tangos and guest, what’s your opinion on this? How do you like the cooperation of FeedSky and Linktone? Let’s see if we share the same idea.
sawsaw, what’s the tache?
maybe u should have had some good biz to do already, i don’t think u just see see here.
Sayonly, I see only.
Till now I am just looking around and trying everything new, so as to ‘upskill’ myself. I mentioned that missing tache in one of my replies here, but I did not name it plainly in my last post, only because I want to know the others’ opinions and invite more discussions. I clicked your name and found your blog. Here is a question for you: why did you have to avoid commenting here as you said in your post?
Tangos, seems I began to understand why you did not comment here either. Since you know the founder of FeedSky personally, it is indeed not so convenient for you to talk about its business model publicly and in detail.
guest, you see things are becoming increasingly interesting. Seems we two are the only strangers here and we do not know each other either.
If everyone avoids commenting at here because they know one another, what’s the purpose of writing publicly and leaving spaces for comments? Isn’t argumentation the true spirit of development? 
ok, got a question for me, and the answer:
because my blog is a personal place, it’s not my option to be invovled into the discussion about what i working for.
so another question is here, why did i comment here?
thanks for ur tricky comment upstair, and the tache u have not named. even if i’m shy for my faltering english.
now, ur turn, question-master.
[...] A few weeks ago I read a post about FeedSky (Chinese Feedburner), this company enables users to add advertising of Joyo in their feeds, and get revenue sharing when ads are clicked by readers. It is the first attempt in China to monetize RSS feeds. [...]