Pk2win: Win Prizes for Playing Casual Games

Written by Tangos on June 6, 2007
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Pk2winPk2win is a Shanghai-based website which intends to build a new advertising revenue model on casual game.

When I visit Pk2win’s website, it remind me of a similar website called Moola. In Pk2win, you will play various casual games against others, the winner will get the prize and goes to next level to play with another players until you lose or quit. The prize of each level will doubled from 0.01 Yuan of Level 1 to 167,772 Yuan of Level 24. The winner can also choose to cash out to quit the game before entering next level.

Before you start to play games in each level, you need to watch a video ads and answer the question about it correctly. The prize for winners are provided by those advertisers and sponsors. There are another kinds of ads in Pk2win, which is called “Super Bonus”. The advertisers are able to have their own marketing campaign on Pk2win’s platform, when you respond to these campaign, such as registering as a new user, you will earn rewards, and go to higher level for contest directly.

Will it become an effective way for promotion and advertising? Well, I personally doubt it, esp. for “Super Bonus”. I guess many users may respond to promotion campaign only for the rewards, they will not become a real user or customer of those advertisers. Do you agree with me?

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