SubscribeMayi Launches Goods Collection And Shopping Mall
Yesterday, the social shopping service Mayi upgraded to a new version. Since we last mentioned Mayi in last November, when it was still called Maayee, a lot of changes have happened. It has got new name, new logo and moved to the new domain.
As Maitian (CEO and founder) said on his blog, they have moved from blog community stage to product community stage. The next stage is business application. They are 30% to the final model.
No wonder their new online shop module is half baked. It’s still not a usable application. It looks rather like a special BBS board for online shop self promotion. Take a deep look, you will find quite a lot of them are from Taobao. This raised the question: What’s the relationship with other online shopping site, competition or complement? Within our understanding, Mayi is a community focused on buyer, while most of the others are seller’s community.
A relatively significant change in this version is the goods collection module. Apparently they have made big effort to ensure you put the right thing in the right category with a guide. What makes the difference from Guaishow is that Mayi probably answered the question: We have got a buyer’s community, now what? Their yet-to-finish shopping mall will bring sellers more close to the community.
Product review and referral are still main part of the business model. Users who owned, saved or recommended a goods are referred as expert for further opinion on the landing page of goods, though not everyone buys it.
The other change is that Mayi reorganized all the boards into communities and groups. Community is kind of area for general discussion, while groups are for specialized topics.
Mayi received angel funding from Holding VC. Now they are looking for first round of funding. The Beijing based team now has about ten people.
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