SubscribeBlogool Releases IWOM Report Of Domestic Brand
We first heard of Hangzhou-based Blogool as a blog search engine when it was a sponsor of Chinese Blogger Conference last year. Last month, they launched a new version. Clearly, they are placing more weight on data mining aspect such as keywords trends. This may gain a standing food in blog search engine market for them.
Similar to Feedsky and Bolaa, they are also exploring word of mouth market in blogs. Their first round of topic is domestic brand of consumer goods. And they have released a very detailed report of the whole activity. I think they are doing this business right with transparency.
The top five brands which were paid the most attentions by bloggers are China Merchants Bank, Legend, haier, Li-ning, and Mengniu. There’s no Internet brand in the result.
In the end of the report, they include a topic classification of blogs on popular BSPs in China. This is an interesting finding. Probably next time you may want to select BSP according to your topic.
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SMAttering, 29 June 2007…
News from the companies of social media analysis. Companies and services 28 June - London-based Reputica launched ReputicaRating, a social media analysis service with an emphasis on defensive monitoring and reputation management. 22 June - The Nielsen …
Thank you for your attention on Blogool, We will try our best to exploit the commercial value of blog based on search engine technology in the opening social media environment.
[...] Overall it’s a nice service for Blogool that has a potential of being very successful in China like MyBlogLog did in United States. Also as we reported earlier that Blogool was very active in exploring word of mouth market in blogs. They also rolled out some services including Blogool Trend which is similar to Google Trend. However, it has a little performance issue especially when comparing keywords. [...]