Alimama: The Ad Exchanges Service From Alibaba

Written by Tangos on August 11, 2007
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AlimamaWhen Google, Yahoo and Microsoft acquired several ad exchanges in this year, Kaiser Kuo asked a question, “Will this happen in China, why there is no ad exchanges in China?”, people try to answer this question by various reasons. But now, Alibaba just launched an online ad exchanges called Alimama to serve this market.(via Fenng)

As a typical ad exchanges, in Alimama, publishers can specify the format of ads on their websites, the types of ads they would like to serve, the price for the ads, and the profile of the website to let advertisers to choose. Advertisers can set the readers they want to targeted, their budgets and the type of ads. Then if there is websites match the criteria of advertisers, the ads will show automatically on those websites.

Alibaba’s B2B service already has many users of small and medium enterprises, who would be main advertisers of an ad exchanges, so Alibaba can cross market this new service to those SMEs. In the mean time, there are so many website masters in China who are not satisfied with Google Adsense and eager to find a new revenue source, so it is not difficult for Alimama to find publishers too. Then the problem that Alimama has to face is whether Chinese online longtail ads market has mature enough, so that SMEs in China would like to buy ads on an ad exchanges.

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6 Responses to “Alimama: The Ad Exchanges Service From Alibaba”

  1. usome on August 12th, 2007 11:49 am

    呵呵！看看是他妈妈强，还是他爸爸强！

  2. Back in action | Business Web Reviews on August 23rd, 2007 8:04 pm

    […] I’ve spent the last couple of days catching up on industry news from while I was aware and I’m not sure what to focus on first. Alibaba continues its pre-IPO blitz of new features and deals with the launch of the Alimama ad exchange service. No need to make fun of that Ali-everything name. It does that all by itself. […]

  3. Alimama Sells CPA Ads for Taobao Sellers : China Web2.0 Review on October 31st, 2007 11:03 pm

    […] Since Alimama launched in August, it has been quite successful in attracting individual website owners and bloggers to join and place Alimama’s ads on their websites or blogs. Yes, it is always not difficult to find publisher, because they can earn real money from the ads. But how can Alimama find enough advertisers who are willing to sell their ads in this long-tail market. […]

  4. Alibaba To Launch SaaS MarketPlace : China Web2.0 Review on January 20th, 2008 11:23 pm

    […] Now, Alisoft plans to take advantage of its broad user base to build a SaaS marketplace to serve its users. The Alisoft SaaS platform is an open platform for all kinds of ISVs to join, promote and sell services, and share revenue with Alisoft. It is another marketplace launched by Alibaba, after Taobao and Alimama, we haven’t know whether Alisoft will develop a unified user authorization system for SaaS system listed on the platform. […]

  5. Moving company on June 4th, 2008 5:14 pm

    thank!

  6. Watson's on June 4th, 2008 5:16 pm

    how can Alimama find enough advertisers who are willing to sell their ads in this long-tail market

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