SubscribeBaidu To Enter C2C E-Commerce Market
Just one day after Baidu denied that it will enter consumer-to-consumer e-commerce market, Baidu officially announced its strategic plan on e-commerce market tonight.
Baidu announced that it will leverage its high user traffic and large online communities to build a C2C service. It has already established a new department dedicated to the development of innovative e-commerce technologies. The service is planned to be launch in 2008.
Currently, Taobao is obviously the market leader in China’s C2C market, followed by Eachnet of Tom Online and Paipai of Tencent. According to iResearch, Taobao took over 80% market share by the end of June 2007. The transaction volume of Taobao for the first half of 2007 is RMB 15.7 billion, tripled than one year ago.
What will Baidu’s C2C service look like? Another Taobao or something like Google Product Search? I guess it will not be a direct competitor of Taobao, because Baidu will definitely take advantage of its powerful search technology rather than building a Baidu’s Taobao. On the other hand, it will be much more than a Baidu Product Search, Baidu will also leverage its popular communities services like Baidu Postbar, Baidu Zhidao and Baidu Baike to build this C2C platform.
Since most of Baidu’s services, esp. community services, are entertainment-oriented, how to change users’ mind and impression on Baidu would be a big challenge to Baidu’s C2C service.
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Baidu is really a carrier now …
[...] An ecosystem around Taobao will be helpful when competing with Baidu’s to-be-launched C2C service. Baidu is recruiting IM client engineers to develop its own IM tool, which is rumored to be release on March. People regard IM software as a must for a C2C platform in China which has extremely high penetration rate for IM service, so Baidu IM is its first step towards C2C service. [...]
[...] 淘宝周边的生态系统将有助于淘宝与百度即将发布的 C2C 服务进行竞争。百度正在招募即时通讯客户端工程师以便开发他自己的即时通讯工具，据传这个工具将在三月份发布。大家认为在中国即时通讯工具对 C2C 平台有相当高的渗透率，因此百度 IM 是他迈向 C2C 服务的第一步。 [...]
[...] Baidu finally rolls out its much-anticipated C2C e-commerce platform, a little more than one year after Baidu announced its ambitious C2C plan. This e-commerce platform is called Youa.com, together with Baifubao.com, Baidu’s online [...]