SubscribeBaidu Finance… Well, Officially Launched Again
Last week, we reported that Baidu rolled out a new service, Baidu Finance. Actually, it turned out to be just part of Baidu Finance, that is financial product sub-channel of Baidu Finance. Several days later, Baidu announced the launch of its finance channel in its official blog.
If you haven’t noticed Baidu’s logo in Baidu Finance’s page, you may think that you are visiting financial channel of Sina or Sohu. It is not the clear and simple design as other Baidu products any more, but full of links and news titles as a news channel of Sina and Sohu. Does it mean such kind of information-crowded web page is more welcomed by Chinese Internet readers, so even Baidu has to adapt itself to the users’ demand.
The financial news in Baidu Finance is not generated only by algorithm, as Baidu does for most of its products. Baidu Finance take a “human+machine” strategy, it has an editor team to select and edit news. Besides news, Baidu also integrates other products into Baidu Finance, including Baidu Postbar, Baidu Zhidao, Baidu Baike and Baidu Space.
After Baidu successfully got online news license in early this year, we all expected to see how Baidu will build its news channel to challenge the leading position of Sina and Sohu. Now, it seems Baidu does not roll out any exciting new model. It just follow the human-editing model but with better integration of user-generated content. Will it change the competitive landscape in online news market in China, and even affect the online advertising market? Maybe not, at least in short term. If we are accustomed to Sina’s news already, why should we bother to change to Baidu, a very similar offerings.
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[...] As expected, today Baidu launched another content channel, entertainment channel, or Baidu Yule, after its finance channel and 2008 Beijing Olympics channel. Since the end of last year, Baidu has set a countdown to the launch of entertainment channel with celebration videos from about 100 famous entertainment stars. [...]
[...] As expected, today Baidu launched another content channel, entertainment channel, or Baidu Yule, after its finance channel and 2008 Beijing Olympics channel. Since the end of last year, Baidu has set a countdown to the launch of entertainment channel with celebration videos from about 100 famous entertainment stars. [...]