SubscribeBaidu Invested A Video Ads Service Provider
AdsIt, an online video ads service provider, announced it received several million USD investment from Baidu, Intel Capital and Farallon Capital. A report of 21st Century Business Herald said the investment is about $4-6 million.
Actually, AdsIt has a strong partnership with Baidu, it is the exclusive operator of video ads of Baidu, or Baidu TV. Baidu TV now offer three types of video ads: floating video ads, which is a video ads floating over the corner of webpages you visit; embedded video ads, which is embedded into webpages, just similar to those flash ads; and streaming video ads, which shows ads before the online video clips you are about to watch. The video ads will shown either on Baidu or on Baidu’s affiliated websites.
Based on the report, the ads will be related to the webpage or videos, and targeted to visitors based on their demographic data and geographic data.
We all knows there are several hundred video sharing sites based on online advertising business model in China, but only the leading players, such as Tudou, will be able to sell advertisements by themselves. The ads before video clips offered by Baidu TV may be a more feasible option to generate some revenue, at least to cover some of huge bandwidth expense.
-
Related Posts
5 Responses to “Baidu Invested A Video Ads Service Provider”
Post a comment
[...] China Web2.0 Review placed an interesting blog post on Baidu Invested In A Video Ads Service ProviderHere’s a brief overview [...]
[...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerpt [IMG AdsIt]AdsIt, an online video ads service provider, announced it received several million USD investment from Baidu, Intel Capital and Farallon Capital. A report of 21st Century Business Herald said the investment is about $4-6 million. [IMG Baidu TV]Actually, AdsIt has a strong partnership with Baidu, it is the exclusive operator of video ads of Baidu, or Baidu TV. Baidu TV now offer three types of video ads: floating video ads, which is a video ads floating over the corner of webpages y [...]
[...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptRelated Articles at China Web2.0 Review:; Sina Clones Baidu Postbar; Baidu Finance… Well, Officially Launched Again; Baidu Finance Launched; Baidu Postbar 3D Photo Gallery; Baidu To Enter C2C E-Commerce Market; Use Search Engine To … [...]
[...] (China Web2.0 Review) Baidu Invested A Video Ads Service Provider [...]
[...] Chinese ad network AdsIt raises several million from Baidu, Intel Capital and Farallon Capital — China Web 2.0 cites sources saying the investment is between $4 million and $6 million. AdsIt is the exclusive provider of video ads for Baidu. Federated Media taking its “conversational marketing” to Facebook — See details here. As expected, NBC off of iTunes — Summary here. [...]