SubscribePlus8Star Looks Inside QQ
QQ, the most largest IM service in China and in the world, is one of the most successful and profitable Internet companies in China. It generates over $700 million in 2007, but do you know what is QQ’s business model, how it get users to pay for the service? Maybe most of us can not even name all main products and services of QQ. Plus8Star, an consulting firm focused on wireless services in East Asia, has just release a report on QQ’s business model, strategy and social impacts.
Instead of just providing general facts about QQ, the report looks inside various key services in QQ’s service map, including IM, Q-zone (social networking service), QQ Show (avartar service), mobile QQ (mobile IM), Tencent MIND (online marketing service) and others, studies the business model of QQ. It also interview QQ’s users to get the first hand information about the users’ opinions on QQ.
Plus8star believes that QQ is not only a successful service in China, it also proved numerous business models that can be adapted globally. So if you are interested in QQ, this report can help you to understand QQ’s business better.
You can download a free sample of the report here.
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[...] via China Web 2.0 Review Artikelzusatzinfos 1. Tags: china, qq.com 2. Related Postings [...]
Thanks for your posting!
Just a couple of updates:
- Revenues in 2007 are expected to be in the 450 million USD range.
- We view Tencent more as an “online community” rather than a simple IM service. In MSN, users don’t really meet, while the groups function of QQ and the Q Zone personal pages are among its major features.
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