SubscribeWhat Do Chinese Internet Users Do Online?
CNNIC just released its latest semi-year report on development of Internet in China. According to the report, by the end of 2007, the number of Chinese Internet users has reached 210 million, an increase of 48 million in last six months, or 73 million in last year. Among these 73 million new Internet users, 29.17 million, or about 40%, come from rural area. About 50.4 million users use mobile handsets to access Internet, just adding 6 million new mobile Internet users in last six month.
Besides Internet population data, we also need to pay attention on survey results on users online behavior in the report.
- About 34% users access Internet in Internet cafe, most of them(74.8%) are users with high school education or below. Internet cafe is more popular in rural area, about 48% rural Internet users will use Internet cafe.
- The most popular online service is online music, about 86.6% netizens use online music, followed by IM (81.4%), online movies (76.9%), online news (73.6%), search engine (72.4%), online gaming (59.3%) and email (56.5%). If compared with previous report, the usage rates of online music, IM, online movies and online gaming all increased significantly, while the usage rate of online news decrease from 77.3% to 73.6%.
- 23.5% users have their own blogs or spaces, that is about 49.35 million bloggers.
- As for the first thing people will do online, IM chatting is the first choice (39.7%), followed by reading news (20%), playing games (9.3%) and search engine (7.4%), as we said before many Chinese Internet users go online just for IM chatting or playing games.
- In China, IM tools is much more important than email, esp. for users aged under 25.
- Interestingly, the report said 48.3% people trust online news from portal sites, while only 31.4% will trust posts in blogs or BBS. For BBS, Gang Lu just published an excellent post on Chinese BBS phenomenon.
- 22.1% users, or 46.4 million made online shopping in last six month
- 35.4% users published posts in blogs or BBS. 12.7% people uploaded movies online while 10.4% uploaded short video clips online.
To study these user behavior is much more important than just knowing the number of Internet population, it helps you to understand the uniqueness of Chinese Internet. The full PDF format report in Chinese can be downloaded from CNNIC.
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[...] unknown wrote an interesting post today onHere’s a quick excerptIf compared with previous report, the usage rates of online music, IM, online movies and online gaming all increased significantly, while the usage rate of online news decrease from 77.3% to 73.6%. 23.5% users have their own blogs or … [...]
Thank you very much for sharing this valuable information!
[...] Jon wrote an interesting post today onHere’s a quick excerptIf compared with previous report, the usage rates of online music, IM, online movies and online gaming all increased significantly, while the usage rate of online news decrease from 77.3% to 73.6%. 23.5% users have their own blogs or … [...]
[...] China Web2.0 Review added an interesting post on What Do Chinese Internet Users Do Online?Here’s a small excerpt [...]
[...] via Chinese Web 2.0 Review Artikelzusatzinfos 1. Tags: China, Indien, Internetnutzung, web trends 2. weitere Artikel (Kommentare) [...]
[...] (1) Mobinode (2) China Web 2.0 Review Rate this post: // [...]
[...] If you are interested in knowing about the internet trends and companies in China, the China Web 2.0 review has presented some interesting facts (based on a report by CNNIC) what Chinese internet users do online. For those who want to tap the Chinese market, it might be useful to read this interesting article. A new book “Silicon Dragon: How China is Winning the Tech Race” by Rebecca Fannin will be out soon and the book reviews the entrepreneurs and the ideas behind the famous internet companies in Zhongguancun, Beijing. She wrote about her book in the HuffingtonPost. [...]
Great post. However in the internet cafes the number playing games is significantly more than 9.3%
[...] Der chinesische Internetmarkt wächst weiterhin rasant. Allein in den letzten 6 Monaten wuchs die Anzahl der chinesischen Internetnutzer um satte 48 Millionen auf 210 Millionen. Das entspricht einer Wachstumsrate von fast 30% allein im letzten Halbjahr. Es gibt noch einige weitere interessante Zahlen, die dafür sprechen, daß die Anzahl auch künftig noch weiter steigen, und den chinesischen Markt zu einem der wichtigsten im Online-Bereich überhaupt machen werden. [...]
I have been doing great research on Chinese trends and your blog helped me a lot to gather beautiful information. Thanks for your posting.
[...] January 22, 2008 at 1:08 am · Filed under Internet Use Data Written by Tangos on January 17, 2008 [...]
Thanks for the info. Was there any data in the study on how many total searches or searches per user are being done in China?
Why Do Chinese People Go On The Internet?…
Following the article I wrote on how huge the internet market has become in China, there is yet another article that explains the "why" behind the "what". That is, why China has become the largest internet user in the world……
[...] According to a report by the China Internet Network Information Center, there were 210 million internet users by the end of 2007, an increase of 48 million in the previous six months. [...]
[...] China Web 2.0 Review - What do Chinese Internet users do online? [...]
[...] Enligt senaste årsrapporten från China Internet Network Information Center (CNNIC), som sammanfattats av China Web2.0 Review, hade Kina 210 miljoner internetanvändare i slutet av 2007. En ökning med 48 miljoner under de sex senaste månaderna, eller 73 miljoner under senaste året. I undersökning får vi också reda på att nästan en fjärdedel (23,5 procent) av användarna bloggar, vilket motsvarar nästan 50 miljoner bloggare. [...]
[...] 如果你一直关注这个博客，那你也肯定是China Web 2.0 Review的忠实读者了。上周四，Tangos Chen写了一篇关于最新CNNIC报告的总结。这份报告指出，中国互联网用户已经达到了2.1亿，07年后半年的增幅超过前半年，增长的主力为农村互联网用户。我还没有时间看整篇报告，但是我确实看了Tango选择性的总结，总结集中在中国互联网用户的上网习惯上。而且我很赞成他说的“学习这些用户的上网习惯远比知道网民人数要重要的多，因为网民的上网习惯代表了中国互联网与众不同的特点。”可以在这里下载整篇报告。（目前只有中文） [...]
[...] Similar to the email usage rate among the Internet users in China, the percentage of users who use email via mobile phones(2.2%) is much lower than those of other countries, for instance, 11.6% in US. Less percentage of Chinese people use mobile phone to access news or online information as well. [...]
[...] Before doing this startup, all the research told me that as far as the internet was concerned, information ruled in the US and entertainment in China. (New York Times, Keso-chinese, cnbeta-chinese, CWR) People point to things like demographics, 70% of internet users are under 30 in China versus 30% in the US (source: CNNIC) and lack of affordable entertainment as plausible causes for this behavior. Intuitively it makes sense, but to me, I was more interested in finding out if there was more detailed evidence to support that China is infact more entertainment based. [...]
[...] The IM penetration rate is China is much higher than email (81% vs. 57%), and Tencent has built a cash machine around its popular IM client QQ. So it is totally not surprised that Baidu will roll out its own IM tool, and it has been rumored in the market for about a year. The rumor has been confirmed by Baidu when it start to recruit IM client software developers in last month. Now the IM from Baidu, which is called Baidu Hi, is out for public beta. [...]
[...] If compared with the average usage level of all Internet users, the usage rate of online games, online music and online movie/video among youth are much higher than average rate. For example, 68.2% China’s youth play online games, compared with that of 59.3% for all netizens. However, only 63.4% youth visit online news sites, 10.2 percentage lower than the average level of 73.6%. [...]
[...] Last week, I was invited to join a panel discussion, together with Sam Flemming, Isaac Mao, Steven Lin and Raymond Zhou, on China’s social media at Edelman’s annual leadership meeting in Shanghai. On the panel, we first try to define social media in China, most of us shared the similar opinion that BBS is the dominant form of social media in China, even though CNNIC said there are about 50 million bloggers in China already. [...]
[...] Comparing with last report by CNNIC, the increase of number of new Internet users is slowing down with 43 million new users added in first half of 2008 vs. 48 million in second half of 2007. On the other hand, new mobile Internet users increased significantly from 50.4 million to 73 million. [...]
68% of users in the US go online for porn
what about in China?
[...] Из январского и июньского отчётов CNNIC можно узнать об особенностях пользователей китайского интернета: [...]
[...] that there are now 210 million Internet users. For more on this study, see China Web2.0 Review here and NYTimes article here. For a deeper understanding on BBS culture (especially relevant for [...]