Who is Leading China’s Blog Market?

Written by Tangos on January 29, 2008
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Among all China’s blog service providers, who is the leading player? Is it Sina blog which hosts many blogs of celebrities, is it Sohu blog who just open a widget platform, or Tencent’s Q-zone? A report released by Baidu today may answer this question. (Jan. 30th, Update: Interestingly, SearchLab, an research institute established by Baidu and Peking University, deleted the report in its website)

According to the report which review not only blog services but also some social networking services, in terms of traffic, Q-zone is the most visited service, followed by 51.com, Xiaonei.com, Baidu Space, Sina blog, Netease blog, Sohu blog, i-part, MSN Live Space and 360quan.com.

The report said Q-zone has accounted for about 24% of total traffic of QQ.com, Alexa data also shows Q-zone is the No. 1 service in QQ with its 16% shares. Q-zone learns a lot from Cyworld of Korea, and it sells virtual items to monetize traffic. Leveraging on its QQ IM tool, Q-zone becomes very popular among QQ users.

I’m somewhat surprised by the rank of 51.com and Xiaonei.com. However, they are not only blog service, I’m not sure whether Baidu has exclude traffic to other social networking service in 51 and Xiaonei. It is also surprising to know that i-part and 360quan.com can enlisted themselves in top 10.

According to the report, MySpace China ranked 12, but its traffic grows quickly. The report forecasts that MySpace can be one of the top 10 service provider in 2008.

14 Responses to “Who is Leading China’s Blog Market?”

  1. Media Districts Entertainment Blog » Who is Leading China’s Blog Market? on January 29th, 2008 11:01 pm

    [...] China Web2.0 Review placed an observative post today on Who is Leading Chinaâs Blog Market?Here’s a quick excerpt [...]

  2. Myspace » Who is Leading China’s Blog Market? on January 29th, 2008 11:52 pm

    [...] China Web2.0 Review wrote an interesting post today on Who is Leading Chinaâs Blog Market?Here’s a quick excerpt Among all China’s blog service providers, who is the leading player? Is it Sina blog which hosts many blogs of celebrities, is it Sohu blog who just open a widget platform, or Tencent’s Q-zone? A report released by Baidu today may answer this question. According to the report which review not only blog services but also some social networking services, in terms of traffic, Q-zone is the most visited service, followed by 51.com, Xiaonei.com, Baidu Space, Sina blog, Netease blog, Sohu blog, i-p [...]

  3. Blog » Blog Archive » Who is Leading China’s Blog Market? on January 29th, 2008 11:52 pm

    [...] Fridaynite s Blog über Suchmaschinenoptimierung, SEO und Podcast - Suchmaschinenoptimierung, bis der Arzt kommt vom SEO Flüsterer, der nicht Fridaynight heisst wrote an interesting post today on Who is Leading Chinaâs Blog Market?Here’s a quick excerptAmong all China’s blog service providers, who is the leading player? Is it Sina blog which hosts many blogs of celebrities, is it Sohu blog who… [...]

  4. Sadie on January 30th, 2008 12:07 pm

    FYI: The link to the Baidu report returns a 404 error.

  5. Marketing, Technology, and Entrepreneurial Experience - Blog by Tradedot » Blog Archive When East Meets West In B2B Marketing » on January 30th, 2008 5:43 pm

    [...] 64% of the blog network users are between the age of 16 - 25 according to the latest blog and social media study published by Baidu (China Web2.0 Review has the summary). I believe this age range doesn’t fit into the B2B cohort. [...]

  6. IceskYsl on January 30th, 2008 9:40 pm

    xiaonei和51.com 还是 SNS的应用，学习了facebook的一些东西，能否玩得转还得进一步观察。

  7. Fz on January 31st, 2008 2:33 am

    闲得没事过来翻一下
    谁是中国博客市场的领头军？
    作者：Tangos[链接］，2008年1月29日
    关键词：51.com[链接], Baidu[链接], Myspace[链接], Q zone[链接], Xiaonei[链接]
    是谁在领跑中国的博客市场？是拥有众多名人博客的新浪？还是提供更多页面设置搜狐？抑或是腾讯的Q-zone？百度今天针对这方面内容公布了一项报告[链接]。(1月30日更新：有趣的是，由百度和北京大学联合组建起来的研究机构SearchLab在其网站上删除了这个报告)
    这次报告的围不仅仅是中国的博客运营商，还包括其他一些网络社区服务。从访问流量上看，Q-zone[链接]排名第一，之后依次是51[链接]，校内[链接]，百度空间[链接]，新浪博客[链接]，网易博客[链接]，搜狐博客[链接]，i-part[链接]，MSN Live Space[链接]和360圈[链接]。
    报告显示，Q-zone占QQ.com全部流量的24％。Alexa data[链接]同样显示其使用率占QQ.com所有服务的16％，位居第一。Q－zone从韩国的赛我借鉴了很多东西，而且利用虚拟货币向其用户出售虚拟货物赚取利益。与腾讯的即时聊天工具QQ绑定也是其在QQ用户中大受欢迎的原因。
    然而令我感到奇怪的是，51和校内并不是博客运营商，因此我无法确定百度在进行调查时是否也将这两家网站其他服务的访问量计算到调查结果当中。同时奇怪的是i-part和360圈能够排入前十名。
    根据报告，MySpace中国站排名第12位，但是其访问量正在迅速增长。根据报告预计，MySpace将在2008年进入前十。

  8. CER links: North Korea expats, tech news - China Economic Review on January 31st, 2008 12:20 pm

    [...] China Web 2.0 Review: Who is Leading Chinaâ��s Blog Market? - “in terms of traffic, Q-zone is the most visited service, followed by 51.com, Xiaonei.com, Baidu Space, Sina blog, Netease blog, Sohu blog, i-part, MSN Live Space and 360quan.com.” [...]

  9. Blog » Blog Archive » Comment on Who is Leading China’s Blog Market? by CER links: North… on January 31st, 2008 1:29 pm

    [...] Capital Defense Weekly wrote an interesting post today on Comment on Who is Leading Chinaâs Blog Market? by CER links: North…Here’s a quick excerptQ-zone is the most visited service, followed by 51.com, Xiaonei.com, Baidu Space, Sina blog, Netease blog, Sohu blog, i-part, MSN Live Space… [...]

  10. Blog » Blog Archive » Comment on Who is Leading China’s Blog Market? by Blog » Blog… on January 31st, 2008 2:31 pm

    [...] BloodhoundBlog: Real estate marketing and technology blog | Realtors and real estate, mortgages, lending, investments wrote an interesting post today on Comment on Who is Leading Chinaâs Blog Market? by Blog » Blog…Here’s a quick excerpt…zone is the most visited service, followed by 51.com, Xiaonei.com, Baidu Space, Sina blog, Netease blog, Sohu blog, i-part, MSN Live Space… [...]

  11. Top 10 des Blogmarkt China | Bloganbieter.de Blog on February 9th, 2008 2:57 pm

    [...] Gesamte Analyse von China Web2.0 Review weiterlesen. [...]

  12. bjorn on February 22nd, 2008 11:47 am

    does anyone know where i can find the whole report again, now that its deleted from the original site?

  13. bjorn on February 22nd, 2008 11:52 am

    i think i found it: new link here: http://www.searchlab.com.cn/web/report/report_146.html

  14. Linking Corner » Facebook is going to so not conquer Mainland? on June 25th, 2008 1:29 am

    [...] Said Paul Glazowski of Mashable two days ago: “Watch out Xiaonei, Xiaoyou, and anyone else taking cues from what is now perhaps the most popular network in the world. The real Facebook has come to town. China, that is. Yes, big town.” Frankly I’m not so bullish about FB China; IMO Facebook is not going to conquer the Mainland market. How do I know this? Because almost all other western web-services before them failed to do so too, no matter how successfully they entered other overseas-markets before. Even MySpace currently only ranks on place 12, pretty much behind everybody else. [...]

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