COO of Taobao Talked About How Taobao Tackles E-Commerce Challenges in China

Zhang Yong, COO of Taobao.com, talked about the general market environment of online shopping in China, business of Taobao, its challenges and strategies in an interview with Knowledge@Wharton website.
According to Zhang,
After five years of development, [Taobao's] trading volume had reached RMB 43.3 billion (US$5.6 billion) in 2007. For the first half of this [...]

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