Don’t Just Talk At Me, Talk With Me
“Don’t just talk at me, talk with me”. It is one of the 8 new rules for success in China’s changing branding environment summarized by marketing firms Landor Associates and Cohn & Wolfe, as outcome of the conference of Fifth China Branding Roundtable by the Economist Conferences.
They interviewed many speakers and experts on the [...]
Brand Management in the Wired Era
In last two months, online brand and reputation management has been a hot topic on China’s Internet, esp. the stories of some online PR companies to manipulated BBS posts. How to management brands is a challenge to marketers in this Internet era. It is also one of the key topic covered by the Fifth [...]
Events: Facebook Developer Garage, WordCamp China and Software Freedom Day
After the Olympics, the peak season of various events and meetup is coming. Here are three web-related events in these two weeks.
Facebook Developer Garage: Facebook Developer Garage Beijing is an unconference event to share ideas with local developers, look for partners on your latest project, see and participate in Facebook App demonstrations, seek technical [...]
Event Report: The State of Web Analytics Industry in China
Tonight I went to the Web Analytics Wednesday, a regular event organized by Florian Pihs and sponsored by Web Analytics Demystified. Today’s event featured a panel discussion about the state of the web analytics in China, the panelist included Yong Wu, a Chinese Web Analytics entrepreneur, Laker Chan, CEO of SinoTech Search, Karen Ho, Digital [...]
Open Web Asia Conference: The First Pan Asia Tech Event
When we talk about Asian tech industry, we can think of online gaming, mobile applications, virtual item-based business models and many other innovations in Asia. But till now, we never have an event which bring together Asian tech entrepreneurs, venture capitalists and industry people. Open Web Asia ‘08, to be hosted on October 14, 2008 [...]
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