Why Lenovo S10 Social Media Campaign Is Not Good Enough

Last Tuesday on Ad:tech Shanghai, I was honored to be invited by Sam Flemming of CIC Data to be a panelist of “Internet Word of Mouth in China: Brands Engaging with Real People, Real Talk and Real Community”. On the panel, I made a 5-minute presentation on a case study of Lenovo Ideapad S10.
Since [...]

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