SubscribeWhy Lenovo S10 Social Media Campaign Is Not Good Enough
Last Tuesday on Ad:tech Shanghai, I was honored to be invited by Sam Flemming of CIC Data to be a panelist of “Internet Word of Mouth in China: Brands Engaging with Real People, Real Talk and Real Community”. On the panel, I made a 5-minute presentation on a case study of Lenovo Ideapad S10.
Since [...]
Chinese IWOM Landscape by CIC Data
CIC Data today released Its Q3 white paper, The Internet is THE Community”: IWOM White Paper Series on Internet Word of Mouth (IWOM) Development in China. The white paper covers four topics, the first two topics, i.e. “The Chinese IWOM Landscape” (English version, Chinese version) and “Alternative Ways to Measure Internet Community Dynamics” (English version, [...]
Chinese Leaders Have Their Fans Site
Several months ago, a Facebook page on the Chinese Premier Jiabao Wen attracts about 60,000 supporters so far for his performance during Wen Chuan Earthquake. The fans of Jiabao Wen are called “Eight-treasure Rice (八宝饭)” by Chinese netizens, while the fans of the Chinese President Jintao Hu are called “Assorted Rice (什锦饭)”. Now the fans [...]
The Olympics and Social Media in China
As Kaiser Kuo said Beijing 2008 is the first web 2.0 Olympics ever, we will start to consume and enjoy the Olympics in social media, rather than only in main stream media. I will try to summarize China’s social media campaigns on the Games. If you know any good Olympics social media campaign, please leave [...]
Tracking the Buzz on Cancer in China’s Social Media
According to the latest report on development of Chinese Internet by CNNIC, 36.9% of 137 million internet users often use BBS services, and 25.3% often use blog service. To track the buzz and word of mouth among China’s social media is becoming important to enterprises and PR agencies. The Shanghai-based CIC Data, an Internet [...]