SubscribeThe PR Problems of China’s Social Media
Last week, I was honored to be invited to join a panel discussion, together with Sam Flemming, Isaac Mao, Steven Lin, Raymond Zhou and Adam Schokora, on China’s social media at Edelman’s annual leadership meeting in Shanghai. On the panel, moderated by Edelman Asia Pacific President Alan Vandermolen, we first try to define social media [...]
Tianya’s Topic Advertising Platform
Hainan-based Tianya is one of the most popular integrated communities in China. On July 5, it rolled out a new topic advertising system, called Adtopic, as a monetization approach for IPO preparation.
Unlike those topic advertisement targeting bloggers, Tianya’s system is a combination of corporate blog and Google Adwords like advertisement matching.
To use the system, [...]
Blogool Releases IWOM Report Of Domestic Brand
We first heard of Hangzhou-based Blogool as a blog search engine when it was a sponsor of Chinese Blogger Conference last year. Last month, they launched a new version. Clearly, they are placing more weight on data mining aspect such as keywords trends. This may gain a standing food in blog search engine market for [...]
IWOM Roundtable Take Aways (Mosaiced)
Yesterday I was at CIC’s first Internet Word of Mouth (IWOM) Roundtable. The panel discussion is supposed to be off-the-record. So I am following the rule here.
The first take away is actually the rule itself. Why should a discussion of Internet buzz be off-the-record? Fons didn’t get it (in the comment of the post), neither [...]
Bolaa’s Product Review Platform
When Feedsky starts to test its blog ads network and ReviewMe-like ad service, Bolaa, the blog aggregation site, has rolled out its product review platform for advertisers, and several clients have tried it.
Currently, Bolaa is holding a product review blog campaign for red wine by Wuliangye. Any Chinese blogger can apply to participate [...]